Cannabis And CBD During COVID-19

The world is in the throes of a national pandemic. The life as we knew it has ground to a screeching halt. There isn’t a single industry that hasn’t been affected, but the marijuana industry has not been dealt the same fate as many, more traditional, business avenues.

For those whose livelihoods revolve around the Schedule I drug, this means that creative marketing tactics reign supreme. Cannabusinesses began rolling out delivery services in states like California, Michigan, and Nevada, where deliveries came from personnel wearing latex gloves and masks and using alcohol-based disinfectants during rides. Priority ordering was given to those with medical marijuana prescriptions, and online ordering spiked as consumers bought less frequently but in bulk. In Michigan, Gov. Gretchen Whitmer signed an executive order declaring that all licensed marijuana retailers provide curbside pick-up and home delivery services while in Massachusetts, medical marijuana centers are...

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